Whinstone Studio

The Citable Standard

Built so an AI gets you right.

Twelve checks, pass or fail. I score your site and your Google listing against them, then tell you exactly what failed and why.

The check is free.

Send it and I'll ring you back

How I handle your details

Whinstone Studio's own site

10/12

Pass Fail

Scored 27 October 2026.

See every check and why two fail

The twelve checks

Each a pass or a fail, no half marks. This is my own site's sheet, failures and all. Open a check to see what fails it.

The score is dated. It changes the day your hours do.

01 Every fact on the site is true today Pass

Hours, prices, services, area covered. Fail if any one is stale or a placeholder.

02 Every important fact is real text Pass

Not baked into a picture, a logo or a PDF. Fail if a machine can't select it.

03 The site carries structured data Pass

A short block of code that labels your facts — name, area served, hours — so machines don't have to guess. Organization for every business; LocalBusiness only with a real premises address. Fail if missing or invalid.

04 The questions people ask are each answered in one or two plain sentences Pass

Sentences a machine can quote whole: what you do, where, when, roughly what it costs, how to reach you. Fail if buried or absent.

05 One main heading per page, headings in order Pass

The main heading is the h1. Fail if none, several, or the order jumps.

06 The page still reads correctly with the styling switched off Pass

Fail if it turns into a jumble.

07 Usable by anyone Pass

Keyboard focus visible, buttons and links at least 44×44 pixels (a link inside a sentence can be smaller), colour never carrying meaning on its own. Fail on any one.

08 Hours, prices and services say the same thing on the site, on Google and in every directory No Google listing yet, so nothing to match. Fail

Fail on the first mismatch.

09 There is a facts page or FAQ Pass

Answering what customers actually ring about. Fail if there isn't one.

10 Name, phone, email and address are spelled identically everywhere Name, phone and email match across the site, but there's no address yet, and no Google listing or directories to check against. Fail

Site, Google, directories, social bios. Fail on one variation.

11 The site loads over https Pass

The padlock, with nothing insecure mixed in. Fail otherwise.

12 It works on a phone Pass

Readable without zooming, nothing cut off, nothing you can't tap. Fail otherwise.

What it costs

The check

Free

  • Your name, address, phone, hours, services and prices checked on your website, your Google listing and the directories I can read — each marked right, wrong, out of date or not stated.
  • About eight questions a customer would ask, put to ChatGPT and Gemini several times each — how often they mention you, and what they get right. Every answer kept.
  • Then your site and your Google listing scored out of twelve.
  • Yours to keep, whoever fixes it.

Nothing is sold in that meeting.

Send it and I'll ring you back

How I handle your details

The fix list

£350

The free check tells you the score. This tells you what to do about it.

  • Every failure written up in the order I'd fix them.
  • What each one costs to put right.
  • Enough detail that another developer could do the work without ringing me.
  • Every mismatch the free check found — on your site, on Google and in the directories — goes on the list with its fix.